WisdomTree Declares Crypto a Core Business: $150B Asset Manager's Major Shift

WisdomTree, a leading global asset manager overseeing approximately $150 billion in assets, has officially announced that cryptocurrency is now a core component of its business strategy. This significant declaration marks a pivotal shift for a major traditional finance firm, signaling deep institutional commitment to the digital asset space. The move underscores the growing integration of crypto assets like Bitcoin (BTC) and Ethereum (ETH) into mainstream financial services. WisdomTree's decision reflects a broader trend of institutional adoption, where established financial giants are expanding beyond mere exploration to embedding crypto into their fundamental operational and product frameworks. This development is expected to influence product offerings, including potential spot Bitcoin ETFs, and bolster investor confidence in the long-term viability of the crypto market.