UBS to Offer Bitcoin and Ethereum Crypto Services for High-Net-Worth Clients

Swiss banking giant UBS is reportedly preparing to offer cryptocurrency investment services to a select group of its wealthy clients. According to insider sources, the bank plans to facilitate direct investments in major digital assets like Bitcoin (BTC) and Ethereum (ETH) for a limited number of qualified investors. This strategic move signals a significant shift for the traditionally conservative institution, reflecting growing institutional demand for crypto exposure. The service is expected to launch later this year, pending final regulatory approvals. UBS's entry could pave the way for broader adoption of digital currencies within the global private banking sector.