Neutral
Tether's (USDT) Bid to Acquire Juventus Football Club Rejected by Majority Owner Exor
13.12.2025 19:48
The attempt by Tether, the issuer of the world's largest stablecoin USDT, to purchase the iconic Italian football club Juventus has been unsuccessful. The club's majority shareholder, the holding company Exor controlled by the Agnelli family, has formally rejected the offer. This move highlights the growing intersection between the cryptocurrency industry and traditional sports investments. While Tether sought to expand its portfolio into high-profile sports assets, Exor's decision underscores its commitment to maintaining control over the Turin-based club. The rejection marks a significant moment for crypto adoption in mainstream sports, demonstrating both the ambition of digital asset firms and the cautious stance of established traditional institutions.