Ondo Finance Aims to Revolutionize On-Chain Prime Brokerage Starting with Perpetuals

Ondo Finance, a leading player in the real-world asset (RWA) tokenization space, is setting its sights on rebuilding the traditional prime brokerage model for the on-chain world. The company's first strategic move into this ambitious vision is the launch of a new perpetual futures trading product. This initiative aims to address key limitations in decentralized finance (DeFi) by offering sophisticated trading tools and services typically reserved for institutional clients in traditional finance. By introducing on-chain perpetual contracts (perps), Ondo Finance provides users with enhanced liquidity and leveraged exposure to its flagship products, such as the USDY yield-bearing stablecoin. The long-term goal is to create a comprehensive on-chain prime brokerage suite. This ecosystem would integrate margin trading, lending, and custody services, mirroring the offerings of giants like Goldman Sachs but in a decentralized, transparent blockchain environment. This development marks a significant step towards bridging the gap between traditional finance (TradFi) and decentralized finance, potentially attracting more institutional capital to the crypto market.