Nexo Partners with Audi F1 Team in Major 4-Year Crypto Sponsorship Deal

In a landmark move for cryptocurrency adoption in high-profile sports, Nexo has secured a four-year sponsorship agreement with the Audi Formula 1 team. The deal positions the crypto lending platform as a principal partner of the newly rebranded Audi works team, marking a significant step in bridging the digital asset space with elite global motorsport. This partnership will grant Nexo extensive branding visibility on the team's cars, driver race suits, and across the team's garage and hospitality areas, reaching millions of Formula 1 fans worldwide. The collaboration underscores the growing intersection of fintech, cryptocurrency, and mainstream sports sponsorship, highlighting the sector's push for broader legitimacy and recognition.