Bullish
Michael Saylor's Bitcoin Strategy: Is MicroStrategy's "Stretch" Stock the Next iPhone Moment for BTC?
13.01.2026 14:21
Michael Saylor, the executive chairman and co-founder of MicroStrategy, has consistently championed Bitcoin as the premier digital asset. His company's aggressive accumulation strategy, often referred to as "going on the offense" or the "Stretch" strategy for its stock, involves using various financial instruments to acquire more BTC. Analysts are now questioning if this bold corporate approach has reached its pivotal "iPhone moment"—a point of irreversible mass adoption and value recognition. MicroStrategy, traded as MSTR, continues to be a publicly-traded proxy for Bitcoin investment, holding a treasury reserve vastly exceeding that of many other corporations. The success of Saylor's strategy is intrinsically linked to Bitcoin's long-term price performance and mainstream institutional acceptance.