Mercado Libre Discontinues Mercado Coin: End of Loyalty Cryptocurrency Program

Latin American e-commerce giant Mercado Libre has officially shut down its Mercado Coin cryptocurrency project. The initiative, which functioned as a loyalty token rewarding users for purchases on the platform, has been terminated. This move marks the end of the company's experiment with a proprietary, loyalty-driven digital currency. Users were notified of the closure, and the process for winding down the coin's operations is underway. The decision reflects the evolving challenges and regulatory landscape surrounding cryptocurrency projects integrated into mainstream e-commerce and loyalty programs.