How Brazil's Méliuz Adopted Bitcoin to Overcome Financial Crisis

Brazilian cashback platform Méliuz has made a strategic pivot to Bitcoin (BTC) to resolve severe treasury challenges. The company faced critical financial constraints with traditional assets and turned to Bitcoin as a hedge against economic instability. This move demonstrates how corporations are increasingly utilizing cryptocurrency for treasury management and financial resilience. Méliuz's Bitcoin adoption represents a significant case study in corporate crypto integration, highlighting BTC's potential as a store of value and treasury asset in emerging markets.