For TradFi Tokenization Adoption, Crypto Needs a Mature Distribution Strategy

The integration of traditional finance (TradFi) with blockchain-based tokenization hinges on the cryptocurrency sector developing more sophisticated distribution models. Current crypto distribution often relies on retail-focused airdrops and speculative incentives, which are misaligned with the compliance and stability requirements of institutional TradFi players. For widespread adoption of tokenized real-world assets (RWAs), the industry must prioritize secure, regulated, and efficient distribution channels that build long-term trust. This evolution is critical for bridging the gap between decentralized finance (DeFi) and established financial systems, unlocking trillions in asset value through seamless tokenization.