Fanatics Sportsbook Expands into US Prediction Markets with Live App in 10 States

Sports merchandise giant Fanatics has officially launched its prediction market platform, making its new app available to users in ten US states. This strategic move marks Fanatics' significant entry into the competitive sports betting and event forecasting industry. The company aims to leverage its massive customer base and brand loyalty to capture market share. The initial rollout provides access to a wide range of sports and event prediction options. This expansion signals Fanatics' commitment to diversifying its revenue streams beyond retail and into the rapidly growing digital gaming sector. The launch positions Fanatics as a direct competitor to established players in the prediction and wagering space.