Coinbase CEO Reveals Super App Strategy: Banking Replacement with Crypto Integration

Coinbase CEO Brian Armstrong has unveiled ambitious plans to transform the cryptocurrency exchange into a comprehensive financial super app. In a recent Fox Business interview, Armstrong detailed Coinbase's vision to become a primary financial account replacement, offering integrated banking services, payments, savings, and investment products alongside cryptocurrency trading. The strategy leverages growing bipartisan regulatory momentum in Congress, including the recent "Genius Act" for stablecoins and ongoing market-structure legislation. Armstrong emphasized that regulatory clarity could resolve longstanding conflicts with financial regulators while creating opportunities for crypto-based financial innovation. Coinbase's super app approach already demonstrates early traction with products like their Bitcoin rewards credit card offering 4% cashback. Armstrong criticized traditional payment networks' 2-3% swipe fees, arguing crypto rails enable faster, cheaper settlements that benefit consumers. Despite competition from emerging platforms like Gemini, Armstrong highlighted Coinbase's first-mover advantage and institutional trust, noting they custody more cryptocurrency than any other provider. The CEO also projected significant Bitcoin growth potential, suggesting BTC could reach $1 million by 2030 due to regulatory clarity, ETF inflows, and potential U.S. strategic reserves. [news_title_rus=Гендиректор Coinbase раскрыл стратегию создания супер-приложения для замены традиционного банкинга