Coinbase Expands Beyond Crypto: Now Offers Stock and ETF Trading

In a major strategic expansion, leading cryptocurrency exchange Coinbase has announced the addition of traditional stock and ETF trading to its platform. This move marks a significant shift for the company as it aims to become a comprehensive financial services hub beyond just digital assets. The new feature will allow users to trade stocks and exchange-traded funds directly alongside their cryptocurrency holdings, potentially simplifying portfolio management for its vast user base. This expansion is seen as a direct challenge to traditional brokerage firms and a step towards mainstream adoption of integrated financial platforms. Analysts suggest this could attract a new wave of investors seeking a unified interface for both traditional and crypto markets.