Crypto exchange Bullish (BLSH) has officially launched spot cryptocurrency trading services across the United States after receiving regulatory approval from the New York State Department of Financial Services (NYDFS). The platform secured both BitLicense and money transmission licenses last month, enabling its US expansion.
Bullish exchange is now operational in 20 US states and territories including major markets like California, New York, Florida, Michigan, and Washington D.C. While new to American users, the platform has been operating internationally since 2021 and has processed over $1.5 trillion in total trading volume.
The cryptocurrency platform, which owns media outlet CoinDesk, became publicly traded on the New York Stock Exchange (NYSE) in August. Bullish stock currently trades at $63.36 per share, representing a 70% increase from its initial public offering price.
Designed exclusively for institutional clients, Bullish employs a hybrid trading model that combines central limit order book functionality with automated market making technology. This approach aims to enhance liquidity stability and improve trade execution quality, particularly during periods of market volatility.
The US launch coincides with growing institutional confidence in cryptocurrency markets, supported by clearer regulatory frameworks and enhanced compliance standards. Even traditional financial institutions like Vanguard, previously cautious about crypto exposure, are reportedly reconsidering their positions.
"US institutions deserve superior execution, deeper liquidity, and platforms specifically designed for their trading strategies," stated Chris Tyrer, President of Bullish Exchange. He confirmed the platform will deliver institutional-grade performance to advanced traders nationwide.
Bullish operates under full-reserve custody standards and plans continued geographic expansion across additional US states, establishing a compliant foundation for institutional cryptocurrency adoption in America.